The ability to dominate Google page one organic and local search queries is a strategic advantage for my consulting business and it can be for your business too. In part one of my Google Domination series, I outline my first proven strategy to get on page one of Google. This strategy is the quickest way any local business can use to achieve page one Google local search results easily and for free. I walk you through the process of selecting the most responsive pay per click (PPC) keywords for your primary businesses products or services and then show you exactly how to achieve Google page one rankings for 5 different keyword phrases in the Google local business search results.
Begin your Google domination with the Google "Local business results" for your city and categories. If you are not sure what Google local search is, go to Google and search the phrase "Montclair, NJ plumber". The red balloon icon at the top of the search results that have a corresponding map are all local businesses that have selected the keyword Plumber in their Google local business profile.
While Google Local is not a state secret, many businesses still do not know how to set it up or use it effectively. And, even if you already have a Google Local profile, l will help you optimize your keywords for maximum ROI.
How to Achieve 5 Different Premium Page 1 Google Local Results:
Go to Google Local Business page by typing "Google Places" into the Google search engine.If you have a Gmail account (Google email), sign in. If you do not have a Gmail account, select the "create account now" button and sign up for a free email account.After you sign into Google with your Gmail username and password, click on the "Add new business" button. Before you enter your contact, categories, and descriptive information into the form, complete the keyword research in the next keyword selection steps.Google allows you to choose 5 keyword categories for your local area. Make sure you choose the 5 keyword phrases that your customers are most likely to use to find your type of business. To ensure you choose the best keyword phrases, go to the Google keyword tool to find the highest volume, highest competition keywords people are using to purchase your specific type of business products and services.To use the keyword tool for local search, enter your business keywords into the "Find Keyword" box (For now, use your best guess to plug keywords into the tool) and select the advanced options right above the "search" box. Then enter your zip code into the blank box in the "filter keywords" row. This will return a long list of related keywords with the corresponding local search volume and the related AdWords competition by keyword phrase. If you have an AdWords account (or sign up for one here) you will also be able to see what people are paying per click.Find the keywords with both the highest local search volume and the highest PPC competition and use these keyword phrases for the categories to complete your Google local business profile. If you have an AdWords account you will see the precise PPC instead of the more general competition bar.
Because you have a local business address, following this process will result in your business receiving five Google page one, local search results absolutely free in the most highly competitive businesses keywords phrases. If you had to buy these results, they could cost you thousands of dollars per month.
If you already have Google local listings, there is a high likelihood you can significantly improve your results. I helped one of my clients optimize their Google local business results by using the process described in step 5. While my client already had 5 keywords listed in the Google local results, the keywords they used were not their most profitable business niches nor were they the most expensive and highest volume keywords. So we matched up the keywords with their most profitable business niches and dropped their AdWords advertising.
Not only did these changes result in five premium local search listings, but since they are not paid search results, they receive higher click through rates for free than you would get no matter how much you paid for advertising. They receive the number 1 or number 2 Google Local Search results for their top two word phrases plus the state of New Jersey. Ten minutes of research and updates resulted in an immediate and ongoing advertising savings and increased lead generation every month. They now dominate their local search for their top categories and consistently and you can too. Ten minutes of research and updates resulted in an immediate and ongoing advertising savings and increased lead generation every month.
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