מה כדאי לדעת לפני שמייצרים אתר או אפליקציה בכל תחום שבו תירצו להתפרנס מעבודה מהבית |שי סטרסיקו יועץ בשיווק דיגיטלי בינלאומי

שי סטרסיקו מנהל שיווק

VCI - פתרון מיקור החוץ שלך לפיתוח תוכנה ואפליקציות 

בסביבה העסקית התחרותית של היום, חברות ישראליות רבות מחפשות דרכים להוזיל עלויות ולמקסם את היעילות. כאן נכנסת לתמונה VCI, ומספקת פתרון מיקור חוץ לפיתוח תוכנה ויישומים שיכול לעזור לחברות לחסוך בעלויות העובדים ולהגדיל את הפרודוקטיביות.

ב-VCI, אנו מציעים מגוון אפשרויות גמישות כדי לענות על הצרכים הייחודיים של הלקוחות שלנו. בין אם אתם מחפשים להעסיק מתכנתים, לעבוד על בסיס פרויקטים או למיקור חוץ של ניהול הפיתוח שלכם, יש לנו פתרון שיעבוד בשבילכם.

אחד היתרונות הגדולים ביותר בעבודה עם VCI הוא היכולת לחסוך בעלויות העובדים. במקום להעסיק ולתחזק צוות פנימי גדול, אתה יכול למיקור חוץ את צרכי הפיתוח שלך אלינו וליהנות מהיתרונות של צוות מסור ללא תוספת הוצאות.

בנוסף, לצוות המפתחים המנוסים שלנו יש את המומחיות לטפל במגוון רחב של צרכי פיתוח, החל מאפליקציות מובייל ואינטרנט ועד לפתרונות תוכנה מורכבים. עם VCI, אתה יכול להיות בטוח שהפרויקט שלך יטופל על ידי צוות של אנשי מקצוע עם רקורד מוכח של הצלחה.

אנו מציעים גם את הגמישות לעבוד על בסיס פרויקט, ומאפשרים לך להתמקד בעסק הליבה שלך בזמן שאנו מטפלים בצרכי הפיתוח שלך. ועם שירות ניהול הפיתוח שלנו, אנחנו יכולים לטפל בכל ההיבטים של הפרויקט שלך, מתכנון ופיתוח ועד בדיקות ופריסה.

ב-VCI, אנו מחויבים לספק ללקוחותינו את הרמה הגבוהה ביותר של שירות ותמיכה. הצוות שלנו עובד בשיתוף פעולה הדוק איתך כדי להבין את הצרכים הייחודיים שלך ולפתח פתרון מותאם אישית העונה על הדרישות והתקציב שלך.

אז אם אתם מחפשים פתרון מיקור חוץ אמין וחסכוני לפיתוח תוכנה ויישומים, אל תחפשו רחוק יותר מ-VCI. צור איתנו קשר עוד היום כדי ללמוד עוד על  השירותים שלנו וכיצד נוכל לעזור לעסק שלך להצליח.

Vci שי סטרסיקו מנהל שיווק תוכנה ב-

WEB application development

The Future of Marketing: Embracing Algorithmic Attribution for Success

Algorithmic Attribution is a powerful technique that allows marketers to measure and optimize the performance of their marketing channels. By ensuring better investments for every dollar, AA aids marketers in maximizing the return for every penny spent.

Not all organizations are entitled to algorithmic attribution regardless of the many benefits. Some organizations do not have access to Google Analytics 360/Premium accounts that allow algorithmic attribute.

The benefits of Algorithmic Attribution

Algorithmic Attribution (or Attribute Evaluation and Optimization, or AAE, as it is commonly referred to) is an efficient method of using data to evaluate and optimizing channels for marketing. It helps marketers pinpoint the channels that lead to conversions and optimize media spend across channels.

Algorithmic Attribution Models can be developed by Machine Learning (ML) and trained and updated to continuously improve accuracy. They can adjust their models to new ways of marketing or products by learning from data sources.

Marketers who make use of algorithmic attribution can see better rate of conversion and greater ROI on their marketing budget. Marketers can make the most of real-time insights by rapidly adapting to changes in market trends and staying up with the ever-changing strategies of their competitors.

Algorithmic Attribution can also assist marketers in identifying the content that generates conversions, and prioritizing marketing activities that yield the highest profits and reducing those that don't.

The Drawbacks Of Algorithmic Attribution

Algorithmic Attribution is a modern method to assign marketing efforts. It employs advanced statistical models and machine-learning technologies to quantify marketing efforts during the entire customer journey, leading to conversion.

Marketers can evaluate the impact of their advertising campaigns and pinpoint high-converting conversion catalysts by using this information, and also spending their budgets more efficiently and prioritizing channels.

However, algorithmic attribution is difficult and requires accessing large data sets from many sources, causing numerous organizations to be unable to implement this type of analysis.

One common reason for this is that a company may not have enough information or the necessary technology to mine the data effectively.

Solution A modern cloud-based data warehouse serves as the sole source of truth for all marketing data. By offering a comprehensive perspective of the customer and their touchpoints it provides faster insights that are more pertinent, as well as more precise attribution results.

Last click attribution: Its benefits

The model of attribution for last clicks is now the most sought-after model for attribution. It permits all credit for conversions to return to the previous ad or keyword that contributed to the conversion, making setup easy for marketers without requiring any sort of data interpretation on their part.

The attribution model doesn't give a full picture of the customer's journey. The model doesn't consider marketing interactions prior to conversions, as a hurdle, which could be costly in terms lost conversions.

There are more powerful models of attribution that can give you a a more complete understanding of the customer's journey. They can also help you discover more precisely what channels and touchpoints convert customers better. These models include linear, time decay, and data-driven attribution.

The Disadvantages of Last Click Attribution

Last-click attribution technology is one of the most commonly used attribution models used by marketing teams. It's perfect for those who want a quick way to identify which channels contribute the most to conversions. However, its use must, be carefully considered before it is implemented.

Last-click attribution can be described as a marketing technique that allows marketers to only give credit to the point of interaction with a client prior to conversion. This can lead to incorrect and biased performance metrics.

The first approach to attribution for clicks gives customers a reward for the initial contact with a marketing professional prior to conversion.

On a smaller scale, this may be helpful however, it can be confusing when trying to increase the effectiveness of campaigns or provide value to people who are involved.

This approach is flawed because it only considers conversions that occur because of the same marketing touchpoint. It therefore misses out on crucial data about the efficacy of your brand's awareness campaigns.

The MOST Dangerous Number

As with most advice shared with you as a kid, rarely do you understand what it means until later in life…

One I heard more than a few times growing up was, “Don’t put all your eggs in ONE basket.”  

As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends. 

Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student, (as that was my dream school). 

Thankfully I got in, but what devastation I would have felt (she realized this as well) if I wouldn’t have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology. 

After college, when I started in sales, my managers would heed this same warning when it came to clients. 

ONE is dangerous. 

If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him say this: 

“The most dangerous number in business is one.” 

He couldn’t be more right. 

Think about only having one client, one supplier, one distributor, one salesperson, one product, one marketing strategy… 

Would your business survive if you were solely dependent on that one thing and suddenly it disappeared? 

As I started my own businesses, the danger of the number “one” always remained front and center in my mind, especially when it involved direct revenue streams (marketing and sales).

I want to focus on this particular area because contrary to what you might think, (and with all the emerging marketing channels and options available out there), business owners are just NOT diversifying their marketing. 

This absolutely mystifies me. 

I talk with business owners all the time and I’m shocked every time one of them tell me they rely solely on Facebook (for example) for all their lead generation initiatives and depend on one strategy to reach all their revenue goals.

Meanwhile, I’m thinking…

Don’t they realize what’s happening as far as iOS privacy changes? 

I wonder how much their conversion rates and CPL has increased, or if they are even aware…

How many more restrictions will it take before their “sure-fire” channel and strategy come crashing down? 

Don’t get me wrong…I kind of get it. 

It was absolutely thrilling to experience that home-run winning strategy or that killer breakthrough that single-handedly propelled my business forward… 

It was tempting to invest all my energy and money in that “one” sure-fire revenue generator. 

But I would always remember the danger of the number “one”. 

Never invest all of your energy, attention, or resources in just one thing or place… 

If it disappears you’ll be left with nothing. 

Let’s take a closer look at that “one” sure-fire strategy…

 There’s no reason to stop doing it. In fact, you’d be foolish not to continue running it. 

The smart play is to cover your bases and take advantage of the new opportunities right in front of you. 

The opportunity could be to start testing another strategy. Or channel. Or vehicle in addition to what you’re already doing.   

Back in the day when I started my first business, I didn’t have a lot of money to put towards marketing. 

But what I became very disciplined at, is continually re-investing a portion of that revenue earned from the strategies that were working into different channels until I found another one that worked. 

I’d continue to do this over and over again. I got to the point of running multiple “sure-fire” campaigns at once and always having one or two “tests” running simultaneously. 

When one stopped working as well, or stopped working altogether (and trust me, one will), I would put it on the back-burner and focus on the other channels and strategies that were working. 

Always be testing.

The key is to make sure that you are never left with just one strategy or channel that you are completely dependent on. This is how to set your business up for long-term growth.    

There’s actually a name for this approach…

Integrative Marketing or Multi-Channel Marketing.  

By diversifying your marketing and integrating multiple channels into your overall approach you’ll also:  

Reach more of your target audience.

You know as well as I do… Our prospects and ideal clients aren’t just in one place. When you expand your reach, you can attract more of your target audience. 

You’ll also re-engage prospects and clients that might also be on those various new channels you develop a presence on. 

Plus, when you utilize multiple channels, you get the added advantage of leveraging them to help boost the other. It’s a great way to coordinate efforts and cross-promote. 

The key to leveraging multiple channels successfully is to first ensure they are the right channels. 

Then make sure your message is congruent and consistent across the board. 

I’m sure you can imagine just how vital these two elements come into play when you start running ads across multiple channels and platforms. 

Not sure how your ad and traffic results measure up? 

Want expert guidance on how to optimize and maximize your ad spend?

Our team manages tens of millions of our client’s ad dollars every year. 

We perform a 30+ point inspection/audit process called an Ad Audit where we identify any and all gaps from the first touch point to the last.  

Many of our clients instantly cover this audit investment just from one or two improvements we uncover for them. 

To your success, 

David

Digital Marketing Expert

The MOST Dangerous Number

As with most advice shared with you as a kid, rarely do you understand what it means until later in life…

One I heard more than a few times growing up was, “Don’t put all your eggs in ONE basket.”  

As a kid, my mother used this proverb when she’d see me spending time with only one or two of the same friends. 

Or when it came to college applications, and my decision to only apply to the University of Florida as a transfer student, (as that was my dream school). 

Thankfully I got in, but what devastation I would have felt (she realized this as well) if I wouldn’t have been accepted. Waiting another semester before applying to any school would have been my only option, as I had already decided not to return to Rochester Institute of Technology. 

After college, when I started in sales, my managers would heed this same warning when it came to clients. 

ONE is dangerous. 

If you’ve ever read anything by Dan Kennedy, or had the opportunity to hear him speak, you may have heard him say this: 

“The most dangerous number in business is one.” 

He couldn’t be more right. 

Think about only having one client, one supplier, one distributor, one salesperson, one product, one marketing strategy… 

Would your business survive if you were solely dependent on that one thing and suddenly it disappeared? 

As I started my own businesses, the danger of the number “one” always remained front and center in my mind, especially when it involved direct revenue streams (marketing and sales).

I want to focus on this particular area because contrary to what you might think, (and with all the emerging marketing channels and options available out there), business owners are just NOT diversifying their marketing. 

This absolutely mystifies me. 

I talk with business owners all the time and I’m shocked every time one of them tell me they rely solely on Facebook (for example) for all their lead generation initiatives and depend on one strategy to reach all their revenue goals.

Meanwhile, I’m thinking…

Don’t they realize what’s happening as far as iOS privacy changes? 

I wonder how much their conversion rates and CPL has increased, or if they are even aware…

How many more restrictions will it take before their “sure-fire” channel and strategy come crashing down? 

Don’t get me wrong…I kind of get it. 

It was absolutely thrilling to experience that home-run winning strategy or that killer breakthrough that single-handedly propelled my business forward… 

It was tempting to invest all my energy and money in that “one” sure-fire revenue generator. 

But I would always remember the danger of the number “one”. 

Never invest all of your energy, attention, or resources in just one thing or place… 

If it disappears you’ll be left with nothing. 

Let’s take a closer look at that “one” sure-fire strategy…

 There’s no reason to stop doing it. In fact, you’d be foolish not to continue running it. 

The smart play is to cover your bases and take advantage of the new opportunities right in front of you. 

The opportunity could be to start testing another strategy. Or channel. Or vehicle in addition to what you’re already doing.   

Back in the day when I started my first business, I didn’t have a lot of money to put towards marketing. 

But what I became very disciplined at, is continually re-investing a portion of that revenue earned from the strategies that were working into different channels until I found another one that worked. 

I’d continue to do this over and over again. I got to the point of running multiple “sure-fire” campaigns at once and always having one or two “tests” running simultaneously. 

When one stopped working as well, or stopped working altogether (and trust me, one will), I would put it on the back-burner and focus on the other channels and strategies that were working. 

Always be testing.

The key is to make sure that you are never left with just one strategy or channel that you are completely dependent on. This is how to set your business up for long-term growth.    

There’s actually a name for this approach…

Integrative Marketing or Multi-Channel Marketing.  

By diversifying your marketing and integrating multiple channels into your overall approach you’ll also:  

Reach more of your target audience.

You know as well as I do… Our prospects and ideal clients aren’t just in one place. When you expand your reach, you can attract more of your target audience. 

You’ll also re-engage prospects and clients that might also be on those various new channels you develop a presence on. 

Plus, when you utilize multiple channels, you get the added advantage of leveraging them to help boost the other. It’s a great way to coordinate efforts and cross-promote. 

The key to leveraging multiple channels successfully is to first ensure they are the right channels. 

Then make sure your message is congruent and consistent across the board. 

I’m sure you can imagine just how vital these two elements come into play when you start running ads across multiple channels and platforms. 

Not sure how your ad and traffic results measure up? 

Want expert guidance on how to optimize and maximize your ad spend?

Our team manages tens of millions of our client’s ad dollars every year. 

We perform a 30+ point inspection/audit process called an Ad Audit where we identify any and all gaps from the first touch point to the last.  

Many of our clients instantly cover this audit investment just from one or two improvements we uncover for them. 

To your success, 

David

Digital Marketing Expert